Like Heineken, e-bikes reach the parts other bikes cannot reach. They appeal to people who would not necessarily go out on a bike, as well as traditional bike users and people who commute. They offer extra assistance while improving overall fitness and stamina.
Cows are bad for the environment too, but if they’re more environmentally friendly than E-Bikes, I doubt you’ll see people saddling up onto an Aberdeen Angus and riding off into the sunset!
